It is getting more and more obvious how we should look today. There is more pressure on girls to look as good as possible then it is for boys, for instance they should always look beautiful and have the right clothes. Younger women and models is described also, according to media, to be as thin as possible, not to have any fat under their skin and they should also have gigantic breasts.

TV, fashion, publicity and all the people around us is four big reason that effect us on how we should look today. Teenager and younger women are probably the group that affects the most of media and commercials. When we in earlier age are getting "brainwashed" from all the commercial to think that we is not suitable we search in pure desperation to look in a way that actually doesn't exist, the "modellook". That look can be described in many ways but unhealthy is probably the best word for it. Everyone knows that a body can't look like that in natural ways, that look is created with unhealthy eating habit and with a lot of pressure. There are even models that have died in early age because they had pressure themselfs and lost very much weight.

It has in different channels gone so far that this "look" is considered as natural for example in music videos and Top Model. About 90% off the younger girls have tried to diet before they even have turned 18 years old, and I think that is a really scary number. I also think that this shows how much media actually effect us even if we maybe don't think about it. Now and days women also changes stile, colour their hair, wear makeup, even changes their friends and does almost whatever it takes just to fit in.

There are more commercials and publicity about how women should look and be then it is for men, more and more tv-programs show how we can change our look and become more beautiful. It is not only women who wants to change their outside, men have also complex they want to fix just to fit in. Guys should according to the ideal be as strong and trained as possible, and with personal experience should they also hang out with the right people, otherwise can they be exposed. So finally, we can with all likely see that women are more set out than men. We can also see that on tv most of the commercials is directed to women, and why is that? I think that it is maybe easier to persuade and make a woman to belive in different things then it is for men, and I think also that women are more interested in to look good.